Growing up on generic good. Off brand cereal was the most common followed by junk food such as cookies, chips, and soda. 95% of the time they tasted exactly the same as the brand foods, every once in a while though you were in for a untasty surprise. I met broke families that thought they were too good for off brand goods, we weren't brought up like this though, at my house we ate everything no matter what the brand was. I even wore off brand clothes from the flea market, every kid in my elementary class came from a family who was struggling financially. No one was in a position to tease anyone about what they were wearing. Todos estabamos jodidos!